At Feddema Strategies, we love to nurture great ideas. When the inspiration lightbulb fires on, we translate that energy into awareness, engagement and impact. We serve single client organizations or work at the intersection of for-profit, nonprofit and civic organizations to help you work together for mutual and community benefit. There is strength in our interconnected and complementary focus areas: strategic planning and counsel, community relations and philanthropy, marketing, partnerships and sponsorships, and internal and external communications. Clients tell us our unique cross-sector experience is also a powerful differentiator.
Who We Are
Feddema Strategies was founded by Laurel Feddema after more than 30 years both leading in for- and nonprofit organizations, as well as consulting to them.
She served at Second Harvest Heartland as Chief Community Engagement Officer, leading Marketing, Communications, Field Services, PR and Advocacy for this large, nationally recognized and innovative $21 million food bank.
In prior corporate experience, Laurel directed Community Relations Marketing for Marshall Field’s/Target, designing and marketing community relations activities—sponsorships and events, grants and outreach programs—in Field’s eight-state territory.
She has held other leadership positions—including at U.S. Bancorp as Senior Vice President of Sponsorship and Event Marketing and Vice President of Community Relations. She served as President of the U.S. Bancorp Foundation for three years.
Laurel also founded and ran Steppingstone Consulting for eight years, and across her consulting career has worked with a who’s who client list. Her Twin Cities nonprofit boards service includes: MAP for Nonprofits (now Propel) (chair), Washburn Center for Children (vice chair), The Citizens League, Twin Cities LISC, University of Minnesota Cancer Center Advisory Board, and Saint Mary’s University of Minnesota Alumni Board.